Brand Monitoring – Web and Social Media Monitoring
With the advent of digital media, people can now connect with each other within seconds. Anyone can talk about your business on social network and reach a huge audience easily. This has not only made running a business tougher but also competitive. Furthermore, being strategic is not enough, you must also be cognizant of what people are thinking about your product. So, you must be on top of it every time. This is only possible by reaching out to the masses which can be achieved by following the principles of Brand Monitoring.
What is Brand Monitoring?
As previously defined, Brand Monitoring is the process of monitoring various channels to find mentions of your brand and assessing what is being said about it. It regularly deals with investigating media and resources in order to discover what people think, tell and post about you and your competitor’s business. Some of the key channels of Brand Monitoring are:
- Broadcast Media.
- Newspapers and magazines.
- Online forums and publications.
- Blogs and review websites.
- Email and newsletters.
- Social media platforms.
- Conferences and summits.
As you can see, Brand Monitoring is a vast concept that works on a wide variety of channels. So, we will emphasize one of the crucial subsets of Brand Monitoring i.e. Web and Social media Monitoring.
What is Web and Social Media Monitoring?
Web and Social Media Monitoring is a technique which comprises of using a tool in order to track what is being said about your brand on digital platforms like digital blogs, review websites, online forums, social webs, etc. It works by crawling millions of sites constantly to find the requisite mentions. It shares insightful information to be able to respond and act on the public’s opinion as per your brand mentions.
However, do you really understand its importance or why should you do it? Some of you must be thinking…
C’mon! People gonna talk whatever they want, surely there would be people who wouldn’t like the way I do business. I ain’t one to control or influenced by them. My loyal customers are my assets.
I know these things would surely pop up on your mind. So, let me just pen down the need to monitor your brand mentions.
Why do you need to monitor your brand mentions?
Whether you’re a multinational company or a small business, you must keep up the pace. In order to exist longer in the market, you must understand the importance of “A Brand’s Value“. With smart phones in hand, one can easily spread his/her online voice via social network. The digital space has got much power than ever. A fake hoax or a wrong tweet gone viral can drastically impact the reputation of your long-running business. Similarly, you can turn the tide of public opinion in your favor if your product is appreciated on an influencer’s YouTube channel.
The journey of your brand reputation starts with tracking mentions; whether it is a positive review, a normal mention or a brief discussion. And for your mention to go viral is a matter of few seconds.
It’s difficult to keep a track continuously on online resources in order to find your mentions, analyze your competitors, and search content creators. So, to make Web and Social Media Monitoring easier, there are lots of tools available.
Web and Social Media Monitoring Tools:
Some of the best Web and Social Media Monitoring tools are listed below.
Famm.io is one of the best Web and Social Media Monitoring tool. It offers efficient monitoring of your daily real-time mentions with high-quality data capture. It helps you to look for deeper understanding of what people think about your brand.
This tool help you monitor a brand’s visibility, research content sources, analyze competitor’s strategy, and find content creators. It is also a tool that measures the buzz around your brand, product or keyword. You can try this brand monitoring tool for free.
Brand24 Social Media Monitoring Tool allows you to get instant access of your online mentions, reviews, social mentions, and offers you opportunities to grow your business. In addition, it also provides insights of your competition too. It has got wide list of clients and offers a top-notch customer support.
This tool comes with a package of sub-tools which will help you to protect your online reputation, improve customer satisfaction, measure your marketing/PR efforts, and hashtag tracking. You can sign up for free to get their trial version of 14 days.
YouScan is yet another Social Media Monitoring Tool, which help companies become better by listening to their consumers online. They have world-class technology for Social Media analysis powered by AI (Artificial Intelligence) and NLP (Natural Language Processing).
Some of the applications of this tool contains social media monitoring and analysis, in-depth image analysis, ML powered analytics, AI charged trends detection, Sentiment and spam filtering, etc. You can only sign up for their paid subscriptions.